If you’re trying to improve your workplace culture, the first step is to create a positive work environment. The second step is to make sure that people know about it! The best way to do this is with video. If you’ve been looking for ways to use video in your business, then look no further. Here are four ways that video can help improve company culture:

Hype It Up

If you want to use videos to create buzz around your company, focus on highlighting your mission, values, and culture in a way that is both fun and exciting. You can do this by creating a series of short video clips (1-2 minutes each) that feature employees telling their own stories. These could include things like:

  • Why they decided to work at your company?
  • How do they feel about the products or services that you offer?
  • What do they love most about their job?

Another idea is to have employees share some tips on how others can get involved with what it means to have an inclusive workplace culture or other topics relevant to improving workplace culture. It’s fun to go live occasionally if you want to spice it up a bit and share the latest news within the company. Live streaming software can be used for this. The goal here should be for viewers not only to see what kind of fun things are happening at work but also to get excited about being part of it themselves!

Create Brand Videos

One of the best ways to ensure that your employees have a great time at work is by creating brand videos. Brand videos are important because they allow your company to tell its story, why you started in the first place and what makes it unique. You can also use these videos to show off your culture, which will help inspire current or potential employees.

If you want to create a brand video for any reason – whether it’s for recruitment purposes or just wanting more information about your company – we’ve got some tips for making sure you do it right!

How to Make a Company Brand Video

If you’re looking to attract top talent, you need to make sure potential hires are excited about what your company has to offer. An introduction video is an effective way to showcase the perks of working at your company and can help you stand out from the competition. In this guide, I’ll show you how to create a compelling introduction video that will attract job candidates like bees to honey.

Find the right speaker

The speaker of your company introduction video should be someone who is comfortable speaking in front of a camera and can speak about the company’s culture. The ideal candidate should be passionate about the company so that he or she can portray this excitement to viewers.

There are several tasks you can assign to this person:

  • Researching the information needed for creating your script and visuals, including photos, videos and other materials that reflect what makes your company unique;
  • Creating an outline for the video;
  • Writing it out in the full form, and then rewriting it many times until it sounds good enough to use for filming.

Filter out the jargon

When you’re making your company introduction video, it’s important to use the right words. This means avoiding jargon wherever possible, and when you do have to use it, defining the terms so that they make sense for your audience.

For example: instead of saying “we provide a comprehensive range of services,” say “we offer many different types of services.” That way, people who don’t know what ‘comprehensive’ or ‘range’ mean will still understand what you’re talking about and know what type of business you run.

Jargon can be useful when talking about specific things—like a technical process—but if your audience doesn’t understand it already then it might be better to avoid using jargon altogether.

Keep it short and sweet

One of the most common mistakes companies make when making a company introduction video is trying to tell the whole story in one video. This is a huge mistake because you want your audience to be interested enough to want more information from you. The best way to do this is by keeping it short and sweet and you can use some of these free video editing software to help you get the perfect product. Try keeping your introduction video under three minutes long, or 30 seconds if possible.

The next thing that many companies do wrong with their videos is they don’t use a script! I know some people think that scripts are boring, but they’re not—they’re actually really helpful because they help keep your thoughts organized so that everyone knows what they’re doing when shooting the video. Having an outline of what needs done before shooting can also help guide you as well as make sure nothing gets missed during filming (like music licensing issues).

If at all possible try not saying everything at once; give people time between conversations so they can digest what’s been said before moving on into new topics. An easy way around this might be having two speakers instead of one—one person answers questions while another asks them so there’s less overlap between talking points and fewer chances for confusion from viewers who may only get bits and pieces from each conversation.”

Add music to the video

Music can set the mood for your company introduction video. If you want to convey the feeling of an energetic, modern company, upbeat music is a great choice. If you want to show your more traditional side, classical music may be more effective in communicating that message.

When it comes to adding audio elements like background music or sound effects, it’s important not only to consider the message you want to send but also how these sounds will impact the viewer’s experience with your video as well as their overall perception of your brand.

Get to the point quickly

The most important thing is to get your message across quickly. Don’t waste time on things like showing the location of your office or a tour of the building. If you have a video that doesn’t have many people in it, this may be an exception. You should also consider cutting out anything that doesn’t directly relate to your business, such as testimonials about how great you are and what sets you apart from others.

An introduction video is a great way to get people excited about working at your company.

An introduction video is a great way to get people excited about working at your company. It can also help you on the recruiting side of things because it’s a great tool for attracting new talent.

Here are a few things that an introduction video can do:

  • Employees will be more engaged in their work
  • Employees will be more productive
  • Employees will be more loyal and committed to their jobs
  • Employees are more likely to refer friends and family members for employment

Tell Your Story

Storytelling is a powerful tool, and when it comes to building a culture, there’s no better way to tell your story than through video.

Video helps you share your company’s culture by showcasing the values and mission of your business (which might be different from those of other companies). Video also makes it easier for potential employees to get an idea of what working at your company would be like. The more videos you make about the work environment at your company, the more likely it is that people will be drawn in and want to join forces with you.

Another way video can help build culture is by helping employees feel connected with each other on a deeper level than they were previously able because they’re able to see how others interact with each other off-camera as well as on camera during recordings. When employees use social media platforms like Facebook Live or Instagram Stories together during breaks throughout the day or after work hours then share these videos/photos/posts publicly so other people outside their professional network can enjoy them too then this fosters stronger relationships between peers which leads again back into building community within an organization’s walls (or cubicle farms).

Keep Lines Of Communication Open

One of the biggest benefits of video is that it helps keep communication open and employees informed on a regular basis. If you have an employee handbook, consider putting it online so that new hires can access it easily. Make sure your employees know what’s expected of them and what they can expect from you as their employer by sharing your vision, mission statement, and goals with them in videos.

If you’re looking for more ways to make videos part of your workplace culture, check out this article from The Muse: How To Use Videos To Improve Your Work Environment Culture

Use video to maintain a positive work environment culture

The best way to create a positive work environment culture is through video. Video can be used to connect with your employees and help them feel more part of the company. It’s also a useful tool for improving employee engagement, retention, and satisfaction—all of which will contribute to creating a positive work environment culture.


There’s no doubt that a video is a powerful tool for building better work culture. Whether you use it to hype up your employees, tell your story or keep lines of communication open, the result will be the same: greater productivity and creativity from your team members. So don’t wait any longer! Start using video today!